ON THIS PAGE

Understanding QR Code Analytics

7 min read • Updated Nov 2025
What you'll learn: How to track scans, understand analytics data, and use insights to improve your QR code campaigns.

Analytics transform your QR codes from simple links into powerful marketing tools with measurable results.

With our analytics platform, you can track every scan, understand your audience, and optimize your QR code campaigns for maximum impact.

Note: Analytics features are available on Starter, Professional, and Enterprise plans. Upgrade your plan to unlock tracking.

1 Accessing the Analytics Dashboard

Your analytics dashboard provides a comprehensive overview of all your QR code performance.

How to Access:
  1. Click "Analytics" in the main navigation
  2. Or navigate to /analytics
  3. View all QR codes or filter by specific codes
Dashboard Features:
  • Real-time updates: See scans as they happen
  • Date range filters: Analyze specific time periods
  • Visual charts: Interactive graphs and charts
  • Export options: Download data for further analysis

2 Key Metrics Explained

Total Scans

The total number of times your QR code has been scanned. This includes all devices and locations.

Use case: Measure overall campaign reach
Unique Scans

Number of unique devices that scanned your code. Helps identify actual reach vs. repeat scans.

Use case: Understand true audience size
Scans Over Time

Line graph showing scan activity over your selected date range. Identify trends and peaks.

Use case: Track campaign momentum
Peak Hours

See which hours and days of the week get the most scans. Optimize posting times.

Use case: Time-sensitive campaigns

3 Geographic Analytics

Understand where your audience is located and tailor your content accordingly.

Available Geographic Data:
  • Country: See scans by country
  • Region/State: Drill down to state or province level
  • City: Identify specific cities with high engagement
  • Map Visualization: Interactive map showing scan distribution
Practical Applications:
  • Event Marketing: Confirm attendees are from target areas
  • Product Distribution: See which regions show most interest
  • Localization: Create region-specific QR campaigns
  • ROI Analysis: Compare scan rates across locations

4 Device and Browser Analytics

Know what devices and browsers your audience uses to optimize your landing pages.

Device Type

Mobile, Tablet, Desktop breakdown

Operating System

iOS, Android, Windows, etc.

Browser

Chrome, Safari, Firefox, etc.

Pro Tip: If 95%+ of your scans are mobile, ensure your landing page is mobile-optimized with fast load times.

5 Exporting Analytics Data

Download your analytics data for deeper analysis or reporting.

Export Formats Available:
  • CSV: Import into Excel, Google Sheets, or databases
  • PDF Report: Professional report for presentations
  • JSON: Programmatic access for custom integrations

To export your data:

  1. Go to the Analytics Dashboard
  2. Select your desired date range and filters
  3. Click the "Export" button in the top-right
  4. Choose your format (CSV, PDF, or JSON)
  5. Download begins immediately

Analytics Best Practices

Track your first campaign to establish baseline metrics. This helps you understand what "normal" looks like and identify exceptional performance in future campaigns.

Add UTM parameters to your QR code URLs to track campaigns in Google Analytics alongside our built-in analytics for comprehensive insights.

Check analytics at least weekly during active campaigns. Set up alerts for significant changes in scan patterns to catch issues or opportunities early.

Create multiple QR codes with different designs or placements to see which performs best. Compare scan rates to optimize future campaigns.

Scans are just the first step. Use your website's analytics to track what users do after scanning - purchases, sign-ups, downloads, etc.

Related Articles

Getting Started Guide

Learn how to create your first QR code

Read Guide
Best Practices

Tips for maximum QR code success

Read Guide
Was this guide helpful?

Let us know if you have questions or feedback.

Send Feedback Back to Help Center
An unhandled error has occurred. Reload 🗙